AIM 6.0 Black

The big question I had on my mind after another team meeting on how to entice our tween demographic was, ‘Why don't we ask them what they want?’ So I went down to my local skate park, hung out a bit and talked to "the kids" (some in their forties) about what they liked, disliked, and loved about our products. This is one of the mocks I came up with using the skate kids’ suggestions.